Lucido Global Business Brokers

Lucido Global Business Brokers

Adding Value, Creating Wealth

  • Home
  • About Us
    • About Us
    • Suite of Services
    • Our Team
  • Buying a Business
    • Buying a Business
    • Buying a Business Tutorial
  • Selling a Business
    • Selling a Business
    • Selling a Business Tutorial
  • Visas & Immigration
  • Businesses For Sale
    • Featured Businesses
    • Florida Businesses
  • Blog
  • Contact Us

Does Your Asking Price Truly Matter?

By Rod Burns Feb 20

It is no great secret that sellers often aim high. The logic sellers use is simple, “I can always reduce my price.” While that is true, sellers do need to remember that if the asking price is initially too high, buyers won’t even take a serious look. In short, your selling price must be bound by reality and what the market will bear.

Pricing Does Matter

When an asking price is too high buyers will simply move on. But in the meantime, you may have lost a qualified buyer that would have been very interested at a lower price. Pricing isn’t a factor that should be played with, instead it should always be treated in as professional of a manner as possible.

Instant Millionaire? Maybe and Maybe Not

Some sellers want to become instant millionaires and sell their business for top dollar. Sometimes this is warranted and sometimes the numbers don’t support lofty valuations. Every situation and every business is different. It pays to be realistic.

Studies have shown that there is usually about a 15% difference between what sellers want and what the market will bear. For example, when a business is over $1 million, sellers usually sell for 90% of their asking price. Smaller businesses, valued under a million, usually sell for about 85% of their initial asking price. (Now, that stated, it is important to keep in mind that only data on sold businesses factors into this statistic.)

Business Brokers Help Determine an Accurate Valuation

A business broker has considerably expertise when it comes time to calculate a reasonable asking price for a business. They know that it is essential that they come up with a price that is fair. As a result, business brokers take many diverse issues into consideration. A few of the factors that business brokers consider are location, competition and annual sales variations.

Prospective Buyers Can’t Read Your Mind

An experienced business broker can help you determine the right value for your business and determining the right value is key. The last thing you want is to have an evaluation that is far too high as you will immediately eliminate many prospective buyers. While you may know that you are willing to negotiate and perhaps even reduce your asking price substantially, prospective buyers do not know this fact. A realistic and appropriate asking price is of paramount importance and a business broker can help guide you towards the best decision.

Market Forces Have the Ultimate Say

In the end, it is the market, not the seller, that determines the correct selling price. If no one is willing to pay a certain price than a given business is overpriced. That may be a brutal fact, but it is also quite true.

Copyright: Business Brokerage Press, Inc.

zahar2000/BigStock.com

Categories: Seller Articles

Prev
Next

Featured Businesses

Subscribe to our Newsletter

No worries, your information is safe with us. We hate spam too!

From Our Blog

Cultivating Your Brand Strategy

May 27, 2023

Your brand is a customer’s perception about your business. It determines how they feel about the … Read More »

An Overview of Term Sheets

May 19, 2023

If you’re planning on a business agreement to buy or sell a business, you’ll want to know about term … Read More »

Is Your Deal Really Going to be Successful?

April 29, 2023

If you’re selling your business and things are looking positive with your buyer, you might be … Read More »

When Should Sellers Proceed with Caution?

April 22, 2023

Selling your business is typically quite an involved process that takes a series of months. Sellers … Read More »

How Improved Negotiation Tactics Can Benefit Your Deals

April 15, 2023

There is no underestimating the importance of negotiation when you are buying or selling a business. … Read More »

How Leases Factor into Business Sales

April 1, 2023

If you’re planning to buy or sell a business that involves a lease, this can lead to an extra level … Read More »

Global Business Brokers

Contact Us

Lucido Global Business Brokers
Keller Williams Coral Gables
550 Biltmore Way PH II A-B
Coral Gables, FL 33134
Office (305) 662-7325
Direct (954) 913-5464
rod@globalbusinessbrokers.net

Adding Value, Creating Wealth

  • Cultivating Your Brand Strategy
  • An Overview of Term Sheets
  • Is Your Deal Really Going to be Successful?
  • When Should Sellers Proceed with Caution?
  • How Improved Negotiation Tactics Can Benefit Your Deals

Join Our Team

Copyright © 2023 Lucido Global Business Brokers
MENU
  • Home
  • About Us
    • About Us
    • Suite of Services
    • Our Team
  • Buying a Business
    • Buying a Business
    • Buying a Business Tutorial
  • Selling a Business
    • Selling a Business
    • Selling a Business Tutorial
  • Visas & Immigration
  • Businesses For Sale
    • Featured Businesses
    • Florida Businesses
  • Blog
  • Contact Us